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Elevate Your Business With Expert Advising

Selected Experience

Amazon
Fred Hutch
IBM
Eli Lilly
Hispano Suiza
Plex
Tarasco
Amazon
Fred Hutch
IBM
Eli Lilly
Hispano Suiza
Plex
Tarasco

01 / By The Numbers

Dynamic GTM Plan Not Optional

0%

Companies have no formal GTM strategy

0%

Of failures stem from poor product-market fit

0.0x

Higher chance of successful launch for companies with a documented GTM strategy

72% of companies launch without a formal GTM strategy. Of those that do have one, the most common failure as they scale isn't execution — it's that the strategy was built for an earlier version of the business.

02 / By The Numbers

The “But We Adopted AI” Fallacy

0%

Only 28% of AI use cases succeed and meet their ROI expectations

0%

Of AI use cases fail outright

0%

Of companies seeing success, 5% of them achieve 5x revenue & 3x more cost reductions than their peers

Most organizations are running AI, but only 5% are winning with it. The gap isn't the technology, but rather strategy, change management, and organizational readiness.

03 / By The Numbers

Never Underestimate The Consumer Experience

0%

Of companies say they expect to compete primarily on CX instead of price & product

0%

Of brands already seeing a decline in performance as competition intensifies

0%

Of consumers say good thought leadership from suppliers makes them willing to pay a premium to that supplier

When everyone uses the same language — "AI-powered," "end-to-end," "platform" — your positioning gets lost in the noise. Companies start competing where they shouldn't, which is the clearest signal that brand differentiation and customer experience have failed upstream.

Data sourced from most recent publications from Gartner, McKinsey, BCG, Deloitte, CB Insights, Forrester, and Deloitte

Focus Areas

Let's start where it hurts

Three places this practice tends to make the biggest difference. Hover or tap any area to see how the work takes shape.

01

Strategic Market Positioning

For startups ready to turn ambition into traction or innovation teams needing to update their roadmap in a constantly evolving market

Go-To-Market Roadmapping

Most companies don't fail for lack of a great product — they fail because their commercial architecture doesn't match the market they're entering.

How We Help
We focus on building a robust GTM motion: customer segmentation, value proposition, pricing logic, and a sequenced execution plan that holds up beyond the launch window. For more technical teams this includes the translation layer between what the technology does and why the market should care.

Operational Alignment

Scaling fast exposes the gaps between how your organization is designed and how it actually needs to work.

How We Help
We diagnose where strategy, incentives, and execution are misaligned — then build (or update) the operating architecture and cross-functional program structure to close those gaps before they become real revenue problems.

02

AI & Technical Strategy

For organizations big & small navigating what AI and emerging technologies actually mean for their business model

AI Planning & Implementation

Most AI initiatives stall not because the technology doesn't work, but because organizations adopt it without a clear thesis on where it creates leverage — and without the organizational readiness to absorb the change.

How We Help
We define where AI meaningfully shifts your economics, then sequences the build, buy, and partner decisions into an implementation roadmap your team can actually execute. Critically, we also address the change management layer that most roadmaps skip.

Emergent Tech Scouting

From synthetic biology to quantum computing, the companies that win aren't necessarily the ones who move first — they're the ones who move right. And with new tech coming out every week, it's hard to keep up on your own.

How We Help
We identify high-impact technologies relevant to your sector, evaluate their commercial applicability, and design pilot strategies to test and integrate them without overcommitting resources.

03

Branding & Communications

For founders and executives building the kind of visibility that opens doors and earns trust

Thought Leadership & Content Strategy

In today's crowded markets, brand and credibility are commercial assets. This requires that strategy and content are designed together so that every piece compounds rather than scatters.

How We Help
This engagement defines you (or your company's) unique perspective, positions your voice as a recognized authority in your space, and then executes on it — through articles, white papers, newsletters, LinkedIn content, and targeted placement across the right publications and platforms. 

Investor Communication & Fundraising Strategy

In a funding environment where early-stage capital is increasingly selective, how you tell your story is as important as the story itself. Customers buy your product. Investors buy your conviction.

How We Help
Here we cover this unique narrative, one with distinct vocabulary, different psychological triggers, and much higher stakes per conversation. We also sharpen your pitch materials and any data-backed messaging for that specific audience.

Explore ways we can work together by booking a complimentary 20-minute discovery call.

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Work Together

Engagement models

Every engagement begins with a complimentary discovery call. From there, we'll shape the work to match where you are and what the moment demands.

01

Focused Sprints

2–6 WEEK SPRINT · FIXED SCOPE

A defined, time-bound engagement to help your organization crack a specific question: a GTM plan, an AI integration roadmap, a reorganization, a launch.

  • Discovery, synthesis, and recommendations
  • Working artifacts your team can run with
  • Includes implementation oversight

02

Fractional Leadership

Engagements of 3–9 months

Embedded support when you need senior bench strength without a full-time hire—often in strategy, ops, or GTM.

  • 1–3 days per week, on-team
  • Owns a function or initiative end-to-end
  • Includes coaching of your next internal leader

03

Strategic Advisory

Monthly retainer · 3-month minimum

Ongoing thought partnership for founders and senior leaders navigating areas of growth across hiring, fundraising, or repositioning.

  • Bi-weekly working sessions
  • Async access between meetings
  • Board-ready narratives & memos

Not sure which fits?

Most engagements start with a 20-minute call. We'll talk through what's in front of you and shape the right scope from there.

Book a Call

ABOUT

The credentials, 
for the curious

Rachael is a commercialization strategist and Senior Partner at Major Futures Advisory with over a decade of experience helping founders, operators, and leadership teams across various sectors. Her work sits at the intersection of strategy, operations, and the structural reality of building something that lasts, focusing on how product decisions, market positioning, and executional systems align (or fail to.)

At Amazon, Rachael spent years embedded in some of the world's most granular consumer data, managing portfolios generating over $250MM in annual revenue and driving operational improvements across entire categories. At Fred Hutch Cancer Research Center, she worked on longitudinal oncology and smoking cessation studies and compiled findings for foreign health ministries. She has led consulting engagements for Eli Lilly, IBM, and Hispano Suiza working cross-functionally on challenges including change management inside legacy enterprise organizations. Each environment taught the same lesson from a different angle: growth stalls not from lack of brilliance, but from structural gaps between how organizations are designed and how people actually behave and communicate.

Rachael earned her MBA with a concentration in Strategy from IE Business School in Madrid, Spain and a Bachelor's in International Business from North Seattle College. She has also since supplemented her formal training with coursework in data science for precision medicine, neuromarketing, and consumer behavior. Rachael firmly believe that the combination of business rigor and behavioral science is the throughline of her success for every institution she's worked with.

Portrait of Rachael

+ ABOUT MAJOR FUTURES

Major Futures Advisory Group

When client work calls for capabilities beyond her own--need a design specialist? A motivational speaker?--Rachael draws on Major Futures, where she serves as a Senior Partner.

Major Futures Advisory Group is an independent strategic advisory collective for brand and business growth. They are made up exclusively of experienced ex-agency and senior-level corporate expats who plug-in and help solve the challenges businesses face without the bulk and bloat of a traditional consulting firm. Together, Major Future partners have successfully helped grow clients like Disney, Target, Google, HBO, Amazon, Estee Lauder, Human Longevity, DoorDash, Stanford University, ADP, and many more. Learn more on the Major Futures Advisory Group website.

"If you want to go fast, go alone, if you want to go far, go together. "

— UNKNOWN

+A PHILOSOPHY FOR THE FUTURE

"Intuition is the highest form of intelligence, transcending in its scope and rapidity over even the most astute intellect."— Sylvia Clare

AI can surface insights in seconds. It can draft plans, analyze data, and generate endless options.

Yes, the incredible lift that each new AI feature or capability brings to productivity is genuinely exciting: it helps us move faster, synthesize deeper, and show up to every engagement better prepared than any advisor could have a decade ago. However, the real edge isn't just the tools, but rather the ability to interpret what they surface through the lens of how people actually behave — as consumers, as decision-makers, as organizations under pressure. 

That understanding, built across years of working inside some of the world's most data-rich environments and alongside founders, enterprise leaders, and scientists is what turns AI-generated insight into strategy that holds up when it meets the real world. The discernment to catch what AI misses, pressure-test what it surfaces, and make the call when the stakes are high is still ultimately, and irreducibly, human.

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